The New Narrative: Fashion Show fundraiser in association with Mercedes Benz

5 Jun '2017
{content}The New Narrative: Fashion Show fundraiser in association with Mercedes Benz

The New Narrative Foundation hosted its first fundraising fashion show in aid of supporting the reduction of child poverty in Birmingham. Founders, Justice Williams MBE and Malikha McDonald teamed up with Mercedes Benz to deliver a quality fashion show at the Birmingham forecourt. 

Modelling Excellence  

There was an incredible level of support and commitment from residents of Birmingham. Many volunteered to model including nationally recognised Business expert, Joel Blake OBE and local model Sherrell Dillion. Despite this being the first modelling experience for many of the participants, they all delivered with excellence and professionalism. Justice frequently commented on how stunning the models looked and showed great pride in her son for modelling in the children’s categories. 

Sophisticated Fashion Show 

First modelling series saw female models confidently walk the runway wearing stylish outfits which would compliment most social and formal occasion in the winter calendar. This was followed by gasps from the crowd as the models showcased a range of artistic, vibrant dresses and outfits. Finally, the models left the crowd blown away as they modelled some beautiful wedding dresses any bride would be proud to wear.  

Next to hit the stage were children modelling fashionable casual; formal and smart wear as they hit the run way on several occasions with cheers from an excitable crowd. 

The energy was high and an amazing buzz filled the Mercedes Benz Showroom. Finally, male models revealed sportswear; followed by sophisticated evening wear suitable for most formal event or night out with the significant other. 

Capturing the moment though a lens

Elijah Thompson joined a team of photographers of the evening to capture the essence and quality of the evening. This team included established photographer Elijah Philips. The team captured the evening through images including pre-show moments; catwalk action to speeches  and post show discussions. Elijah Thompson said, “I have taken images at a number of live events, but this felt like an amazing stepping stone capturing the detail at such a sophisticated event. It was great to work alongside other photographers, who gained huge respect for and to be involved in such a worthy cause. It was more than simple taking images. We directed the models on pace and where to stand for us to get ‘the shot’”

A few words from the Founders 

The evening ended with heartfelt speeches and a word of thanks from the New Narrative founders to everyone who contributed towards the success of the evening and pledged donations to the foundation. Both beamed with pride at the amazing event in aid of charity and launch of the New Narrative Foundation.